Flowers to roots birds to old nests

we continue forward.

Play with soil. Get your hands dirty.

See it with your eyes, touch it with your hands, hold it, knead it, smell it, observe it. We make full use of the five senses within us to sharpen our natural "intuition" and "feelings" then take action with confidence. We learn about the laws and essence of nature to keep our eyes on a cycling, sustainable future.

Ground work for the future

Organized by Fun Japan Communications

Nagasaki Prefecture, Hasami Ceramic Ware

One industry located within a single region has thrived for 400 years. The processes of which are divided up by the artisans and passed down from generation to generation. We searched for signs of a cycling, sustainable future in the way of life of the local industry.

Shiga Prefecture, Lake Biwa Pearls

The 4.4 million-year history of Lake Biwa is nothing more than continuous cycles of life. There, small cycles support larger ones. We delved into the pearl of Lake Biwa, a single drop born from its abundant cycles.

Ground work for the future

Organized by Fun Japan Communications

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Credits
Creative Direction
Satoru Miyata (DRAFT)
Creative Direction
Sachiko Suzuki (Fun Japan Communications)
EC Direction
Aya Yamashina (Fun Japan Communications)
Copy Direction
ChiHaru
Copy Writing (Hasami)
Daisuke Umeda
Copy Writing (Biwako)
Michiru Sudo
Translation
Yuiko Hosoya
Art Direction / Graphic Design
Jun Saito
Concept movie illustration (Oil Painting)
Ken Okamuro
Graphic Design / Illustration
Ren Yamakawa (DRAFT)
Technical Direction / Web Engineering
Yuichiro Katsume
Executive Produce
Kunihiko Inoue
Produce
Mitsutaka Nakamura
Traffic Management
Ren Yamakawa (DRAFT)